Illuminated advertising device



JNVENToRs. E a? JL-Mm M @mmm ATTORNEYS E. GooDLoE E1' AL ILLUMINATEDDVERTISING DEVICE Filed May 4.' 1925 May 24, 1927.

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Patented May 24, 1927.

VIlLlVIOItIl-Ii. GOODL'OE'AND GEORGE iE. PEISTOII, OFKANSAS CITY,MISSOURI.

` nnnifirnarnn Anvnn'rrsnve DEVICE.Y

` Application filed "Meyn 4,

The present invention or advertising appliances, vide a novel display7cabinet of the nated type, and adapted to makea more effective orstrikingl appearance when placec `on eizh'ibition. in a display/window'or other place where the advertising function is desiredto be carried"out.

One of the'princip'al objects in view is`to Yprovide'an improved displayapparatus i-n which novy lv means is used to proeu'ceasten eos/copioeffect' in the'illumination lof the Ydisplay matter vwhen the `apparatusis put into operation. Accordingly, thepres'ent invention provi: les acabinet wherein a display surfaceis A'arranged for abackground ofdisplay material, in front of which is arranged a screen for carryingadditional display material, the space between the screen and backgroundbeing such that onillumination of both the screen and backgroundsurfaces a perspective effect is obtained as regards the appearance ofthe display material, with the matter on the screen standing out in astriking manneragainst the background.

It is further sought to provide a simple and practical apparatus forembodying the proposed improvements, andl'which will also Iand aims to ipropermit of convenient change of the display material as often asdesired. Y

Vxith these-general objects in view, the invention will now be describedby reference to the accompanying drawing illustrating one form ofapparatus which has been devised for embodying the improvements, afterwhich those features and combinations deemed to be novel will be forthand claimed.

In the drawing-' y Figure l is front elevationillustrating a cabinetconstructed in accordance with the present invention; y,

Figure 2 is an enlarged perspective view, with the cover memberuplifted, and part of y the cabinet broken 'away to disclose theinteriorpand Figures 3 and 4 are views of the cabinet in vertical andhorizontal section, 'respectively. on a still larger scale. Y

Referring now to the drawing inv detail, this illustrates the inventionas embodied in a cabinet 6, which is open at the front and the frontedges thereof are formed with suit-A able molding 8, on the order ofpicture moldso that the device presents the appearing,

display cabinet, The top of ance of an art relates to display illumi- Yparticularly set ground surface the lamps 1925.- "seriai 'nog'. 27,767.

the"cabinet is lprovided, ,withv a cover member I0, operating 'onthinges l2, to permit'changing of the display material as presently to beplalfned. The front edge of the icover lO 'is fitted witha reflector lacarrying suitable electric -l-a-inps 16y f forV4 illuminating; the display'sui'faces of the cabinet.

Inside Vthe cabinet: 6, and adjacent its rear -f'c'orne'rs-are"Y securedguidefstiifps I8 for-the purpose I ceiving lie"s1defedges 'of aplacard-22' of of frining guide'ways72'0, fforrecardboard or the like,carrying advertising or' other displayfmatter, suchv as the pictorialfigures indicated at 24 landf'26 in'Fifgures'l andi-2. The ystrips 158Iterminateslightly 'short' f the 'tc'pf the cabinet`r to facilitate theinsertion of the placard`22 when fitting the same into the guideways orgrooves 20.

At the front of the cabinet compartment are secured an upper cross-cleat28- carrying a turnbutton 29, and a lower cross-cleat 30 Y provided witha retaining rstrip 31. Between these'- upper and .lower cleats 28 and 30is mounted a screen panel frame 32 carrying a sheet 34 of suitabletransparent or translucent screenl material, the frame 32 being iittedagainst the rear face of the molding 8, where it is held by the strip 31at the bottom and the turnbutton 29 at the top.

trated as the name Aunt Sallys intended to refer to the Figure 24illustrated on the background formed by the surface of the placard 22.

yWith such an. arrangement of the backandthe screen surface can two setsof display material, when 1 6 are turned on, both display surfaces aresimultaneously illuminated, since the transparency ofthe screen 34Vpermits the light. to shine through upon the placard 22. In addition,however, the effect of the screen is to tone down and soften the lightwhich falls'upon the background, so that the image which the observerreceives of the' displaymatter upon the background is similarly modifiedby the soft glow rodu-ced by the screen. In contrast to this is thebrilliantly illuminated name 35 or other matter which the observer viewsdirect on the screen, under the bright yand unmodified glare of thelamps.

rying ,the

The effect of the whole lll) display is thus of a stereoscopiccharacter, as viewed in perspective, giving` a much more natural andlifelike appearance than would be produced by the use of the singledisplay surface, or Without the action of the screen. v

In this way, the principal item or feature of the display, in thepresent instance the name Aunt SallysJ is made to stand out prominently,and so conspicuously as not to make such changes or modilications as'mayfairly fall within the scope ol' the appended claims: Y

What We claim is:

l. In a display device, the combination Y of an opaque background havinga display surface, a translucent screen spaced a short distance infrontof the background and provided with display matter, andilluminating means at the front of said screen in position forilluminating the display mattei' ot' said screen and 'for illuminatingsaid background through the screen. l

2. ln a display device, the combination ofa background having a displaysurface7 a translucent screen spaced therefrom and provided With displaymatterand means arranged on the opposite side of the screen from thebackground for Ysimultaneously illuminating both. whereby to produce acornplete display of stereoscopic character.

ln Witness whereof We hereunto alnx our signatures.

ELMORE L. GOODLOE. GEO. E. PENISTON.

